A sit down with Nadav Perlman Labels Things

A sit down with Nadav Perlman

"I'm fascinated by the way customs, rituals, and visual languages are passed down through generations."

Fashion designer Nadav Perlman approaches fashion as a form of storytelling. Based in Antwerp, his multidisciplinary practice brings together fashion, film and performance, drawing inspiration from cultural heritage, found imagery and craftsmanship. Rather than following the industry’s relentless pace, Perlman creates collections with intention, placing authenticity and artisanal excellence at the heart of his work. In this interview, he reflects on his creative process, his collaboration with Labels & Things, and the importance of staying true to his vision.

Q&A Nadav Perlman for Labels & Things

Was this your very first collaboration with another company?
On this scale, I think so. I had worked with other people before, like a shoemaker, and someone who worked with metal, small things like that with a business. But this was the first time on this scale, and it was really nice. I think what’s so cool about Labels & Things like that is that they really open your horizon about what’s possible. It’s genuinely inspiring as a designer to come and look at all the sample books.

I spent a whole day going through all those amazing books. So much fun. I understand that a lot of people find it very overwhelming, because you have this idea of “okay, let’s make a label,” and then you see all the options and it’s like, “ah.” Actually, when we had to make the label, that was the most overwhelming part, because when you’re going for one specific thing and there are so many different options. In school I made some enamel pieces with them, more jewelry and hardware. But later, when we made the brand label, that was really overwhelming. In the end we went for something very classic, but beautifully made. That was cool.

How did you get started in fashion? Was it something that began in your childhood?
Yes, when I was twelve. It actually came from music. I loved different emo bands and was really a little emo kid, and I think that’s how I got into dressing up and style in general. At some point I remember realizing this is what I want to do. My parents put me in touch with a woman in my village who could sew, and she gave me some sewing lessons. Once a week I’d go to her and she taught me to make a hoodie, make trousers. That’s how it started.

How was your experience at the academy?
It was very tough, but amazing. I learned so much about myself and discovered who I am during that period. I arrived when I was 19. I think that’s exactly the age when you really form your identity, and I think I grew as a designer and as a person hand in hand — the more I got to know myself, the more I got to know my [design] language. It was an incredible, truly life changing experience. I wouldn’t trade it for anything. With all the hardships, and with everything that maybe could have been different or is different at the academy now, I’m really grateful for this experience. It was truly inspiring and it also made me strong. And it proved to me that I can do anything.

What was your path after graduating, did you always know you wanted to start your own brand?
No. It wasn’t really about starting a brand, more that during my time at the academy I organically discovered my own practice, quite autonomous. Not autonomous in the sense of doing it alone, but I found my place as a director. I also discovered my interest in cinema and performance art, and my approach to fashion, which was already very specific at school. Then in the master’s I really allowed myself to do exactly what I wanted, very theatrical, very narrative with clothing, not very wearable. When we finished the collection I looked back at it and thought, “I don’t really think I can apply for a job at a fashion house with this.” And then I saw the kind of life my colleagues in Paris were living when they were just starting out in the industry, and I realized that wasn’t exactly what I had studied for or what I wanted to do. So I realized I wanted to develop my own practice in some way, this was also partly why I stayed in Antwerp.

How does your design process begin?
Always with images and films. I’m always collecting images, it’s a constant search for visual material, but not only visual, it can come in other forms too. But it eventually crystallizes into an image, and I do this very intuitively. Usually when I see something that catches my eye, I photograph it or save it in my folders. And every now and then I go back through this material I’ve collected, and I usually realize there’s a common thread running through everything, a feeling that holds it together. And then that develops into the concept of the collection. Meditation is also a big part of my creative process, I meditate a lot on these images, and a lot of connections come up through that. And then I can show you, I make these kinds of books that I call visual poems. It’s always something like two images next to each other, in a certain order, and that tells, in a certain way, the story or the intention behind the collection. This idea comes before we really start developing it, and then it grows into a collection.

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Where do your images come from?
They come from everywhere. None of the images are photographs I took myself. I mainly work with found photography, images that resonate with me because they are connected to cultural heritage, human history, and traditions from different communities. I’m fascinated by the way customs, rituals, and visual languages are passed down through generations, constantly evolving while carrying traces of the past.

Do you make these books for every collection? Is it one book, or several?
Usually it’s one, as a starting point, and then of course we eventually make the collection book. They start scattered on a board, and then eventually come together in this little booklet. It’s nice to have.

Is every book different? Do you see a common thread?
Of course you see a common thread, some images repeat. Actually I don’t think anything really comes back from previous collections in this one, but in the previous three books I made, there were images that kept coming back again and again, because in some way they’re still inspiring and still an important part of my search.

How do you think your background has shaped the way you create?
Definitely. I grew up in a place where many different religions come together and live side by side, so my cultural landscape is very diverse. The fact that all of this coexisted in some way really left something in me. I also grew up with a lot of objects from the East in my house, because my father traveled a lot, and I think this also became an important addition and fascination with objects, objects that carry meaning in a certain way.

Which emotions drive your creativity the most?
A longing for beauty, I think. I think it’s always about beauty and pain, how they go hand in hand and how they’re an inevitable part of the human condition.

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Which part of the creative process do you find the most challenging or the most exciting?
One of the things I love about fashion, and it’s also immediately the challenge in it, is that it asks you to be both an artist and a producer. There’s always that tension between the fact that it’s a business and that it’s an artistic discipline. I think that tension can give you a lot of drive, it really pushes you to create, and also to make something that interacts with the world we live in in a very real way. It’s not just sitting in a gallery, it has to have a place within people’s lives, it has to exist in this capitalist world where people have to buy the clothes and live in them. So that tension between it being both an artistic discipline and a business, I find that really challenging, but also really exciting.

How do you feel about the fast pace of the industry versus the meaning of craftsmanship? Do you want to hold on to that?
Absolutely. Preserving craftsmanship is essential to me, it was one of the main reasons I started doing this in the first place. If I were to let that go, the work would lose its meaning. It’s important to stay true to your vision and create objects that genuinely reflect your values and passion. If that means slowing down the pace, then I’m willing to do so. At the moment, because the company is still relatively small, I have the freedom to work on my own terms. Whether that remains possible as the brand grows is something only time will tell.

Is there something you’re really proud of that many people don’t notice?
It’s not so much about pride, but I’m really happy and humbled by the fact that I never studied cinema, performance, or theatre-making, and yet I have a huge fascination for those media, and a strong desire to express myself or create within them. Every time I propose a performance or a film and I feel it really touched someone, or that it evoked something in someone, even though I might lack the academic or professional skills, I’m really glad that I can just follow my intuition and my experience, and collaborate with people who inspire me to create something that has real meaning for an audience. That’s what I’m proud of, I think, that it still comes through, even without formal training in those fields.

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If you had to sum up our collaboration in one sentence or one emotion, what would that be?
Really inspiring, of course, and also truly heartwarming. I feel like the people at the company are themselves, it’s like a family, and they love what they do and are so enthusiastic about sharing it. So yes, both things: inspiring and heartwarming, and really a fitting tone for a fashion company.

What was one unexpected benefit you got from working with labels & Things?
Well, learning so much about craftsmanship, about techniques. You’d expect that you arrive, see all the possibilities, point to the one you want, and voilà, you get the invoice and it’s done. But there’s so much knowledge you pick up around this or that possibility, this material, this technique, you also understand where things are made. Here they specialize in this, in India they specialize in that, in Italy, you know. So yes, so much knowledge. I’ve learned a lot from working with Labels and Things. It’s really nice.

If you had the chance to go back and change something about your first collaboration with us, would you, or would you keep everything as it was?
No, I’d keep it. It was a beautiful learning experience. We made some really beautiful things together. I still have a few of the leftover scraps, which I really keep as a memory of that moment. So no, I wouldn’t change it.

What do you want to be when you grow up?
When I retire from fashion, I’d like to make films, full time, really. And maybe also become a yoga teacher. Or to be able to learn and teach something that, like art but in a different way, can give people and myself meaning and wisdom.

NADAV PERLMAN
WINNER OF LABELS & THINGS
2019 AWARD AT THE ROYAL ACADEMY
OF FINE ARTS ANTWERP
MASTER COLLECTIONS

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Greetings, kisses & hugs and gingerbread ...

Valentin Lessner Labels Things collaboration 1
Valentin Lessner Labels Things collaboration 2
Valentin Lessner Labels Things collaboration 4
Valentin Lessner Labels Things collaboration 3

Labels & Things Antwerp’s Fashion

Celebrating the Designers Shaping Antwerp’s Fashion Future

This June, Antwerp welcomed the first edition of Antwerp Fashion Festival, a city-wide celebration of fashion, creativity and culture. Bringing together more than 100 shows, installations and performances, the festival transformed the city into a stage for both established designers and emerging talent, attracting international press, buyers and fashion professionals from around the world.

Labels & Things Antwerp’s Fashion

For Labels & Things, the festival represented everything that makes Antwerp such a unique fashion city: creativity, craftsmanship, entrepreneurship and a strong sense of community. It was an opportunity to celebrate the designers who continue to shape the industry while creating visibility for the next generation of talent.

One of the most anticipated moments of the festival was Walter Van Beirendonck’s anniversary show, 40 Years Dreaming the World Awake. Van Beirendonck presented a powerful tribute to four decades of creativity in the iconic Boerentoren. More than a celebration of his remarkable career, the show reflected the deep connection between the designer and the city that helped define his creative journey.

Throughout the festival, Antwerp’s diverse fashion landscape was on full display. Designer such as Christian Wijnants, Flortenitna Leitner and Façon Jacmin showcased collections and projects that highlighted the strength of Belgian design today. Combining innovation, craftsmanship and a distinctive creative identity.

The program also created space for emerging voices and new perspectives. Creative including Brandon Wen, Nadav Perlman, Julie Kegels, Sofia Rodriguez Rodriguez and Jinny Song demonstrated the energy and ambition that continue to make Antwerp one of the most influential fashion capitals in the world.

What made Antwerp Fashion Festival particularly meaningful was its ability to connect different generations of talent. Alongside internationally recognized designers, visitors could discover new names, attend public events and experience fashion beyond the traditional runway format. The festival opened the conversation to a broader audience, making fashion more accessible while showcasing the depth of creativity that exists within the city.

At Labels & Things, we believe that the future of fashion is built through collaboration, craftsmanship and the support of creative talent. Antwerp Fashion Festival brought these values together in a way that felt authentic to the city and its fashion community.

As the first edition comes to a close, one thing is clear: Antwerp continues to inspire. Not only as the home of internationally acclaimed designers, but as a place where creativity is nurtured, new ideas are encouraged and the next chapter of fashion is already taking shape.

ph / Alie Storfs / Emmanuel De Prycker


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Investing in the Future of Fashion: Labels & Things at the Royal Academy of Fine Art Antwerp

At Labels & Things, we believe that exceptional design is often found in the details. This belief once again guided our presence at the Royal Academy of Fine Arts Antwerp 2026 Graduate Show, where the next generation of fashion talent presented collections defined by creativity, craftsmanship, and individuality.

As part of our ongoing commitment to supporting emerging designers, we had the pleasure of collaborating with several students throughout the development of their collections. This year, we proudly sponsored Lars Mertens, supporting him in bringing his creative vision to life. We also worked alongside Tristan and Stan, contributing bespoke accents and finishing details that helped enhance the storytelling and identity of their pieces.

Each year, the Labels & Things Award recognizes a designer whose work reflects the values that define our company: creativity, authenticity, technical excellence, and a strong attention to detail. Following this year’s show, we are proud to announce Minghui Zhao as the recipient of the 2026 Labels & Things Award.

From the moment we discovered her collection, we were drawn to the energy behind her work. Her creative vision felt both confident and distinctive, combining technical skill with a clear personal narrative. In particular, her use of embroidery, badges, and headwear elements captured our attention. These details were not merely decorative additions but integral parts of the collection’s identity, demonstrating how craftsmanship can elevate storytelling and create emotional connection.

Minghui Zhao

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LABELS & THINGS AWARD

 

For us, Minghui Zhao represents the kind of creative talent that continues to push fashion forward while remaining deeply committed to the value of detail and individuality. Her approach resonates strongly with the spirit of Labels & Things, making her a natural choice for this year’s award.

We congratulate Minghui on this well deserved recognition and look forward to supporting her creative journey as she takes the next steps in her career. We also extend our congratulations to all graduates of the Royal Academy of Fine Arts Antwerp, whose work continues to reinforce Antwerp’s reputation as one of the world’s leading centers for fashion education and innovation.

ph / Alie Storfs / Emmanuel De Prycker


Walter Van BeirendonckMarks 40 Years of Visionary Design

Walter Van Beirendonck Marks 40 Years of Visionary Design

For four decades, Walter Van Beirendonck has challenged conventions, inspired generations, and redefine the possibilities of fashion through a singular creative vision. This year, the renowned Belgian designer celebrated this remarkable milestone with 40 Years of Dreaming the World Awake, a landmark presentation during the Antwerp Fashion Festival.

As one of the original members of the Antwerp Six, Van Beirendonck has played a pivotal role in shaping Belgium’s international fashion reputation. His work has consistently transcended the boundaries of fashion, combining artistic expression, cultural commentary, and innovation in a way that remains uniquely his own. Throughout his career, he has built a creative universe that continues to influence designers, brands, and institutions around the world.

The anniversary show served as both a celebration of his legacy and a reflection of his continued relevance within contemporary fashion. Rather than looking solely to the past, Van Beirendonck presented a vision that connected decades of creativity with the future of the industry, demonstrating the enduring strength of original thinking and independent design.

Hosted in Antwerp, the city that had been intrinsically linked to his career, the event brought together leading figures from across the fashion landscape to honor a designer whose impact extends far beyond the runway. Van Beirendonck’s anniversary offered a timely reminder of the lasting influence he has had on a global fashion culture.

Forty years after establishing himself as one of fashion’s most distinctive voices, Walter Van Beirendonck continues to lead through creativity, proving that visionary design remains one of the industry’s most powerful catalysts for cultural impact and innovation.

Walter Van Beirendonck Labels Things copia

20th anniversary labels things

Two Decades of Craft, Curiosity & Growth

“Her energy is endless. She never gives up-and that passion is the foundation of everything we’ve built.”

Sophie

As we welcome Chinese New Year on Tuesday, February 17, and step into the Year of the Horse, we’re reminded how this journey first began. More than twenty years ago in Taiwan, Emmy was working for a French company, driven by craftsmanship, boundless curiosity, and a fearless mindset. What started there became the foundation of everything that followed.
What began as Emmy’s vision has grown into Labels & Things as it is today: a trusted partner for fashion brands around the world. Twenty years later, we celebrate far more than an anniversary. We celebrate resilience, passion, and the courage to keep evolving.
Built on decades of experience and now carried forward with fresh energy and structure under Sophie’s leadership, Labels & Things stands stronger than ever. Together, they represent a rare balance of intuition and professionalism, creativity and strategy. Rooted in everything we’ve learned and driven by what’s still ahead, we continue to grow, innovate, and strengthen our role across design, sourcing, and production—with pride, purpose, and excitement for the future.

Q&A Emmy & Sophie

What does reaching 20 years of Labels & Things mean to you?
Emmy: Reaching 20 years feels like a major milestone. I’m incredibly proud—it truly represents a lifetime achievement. What makes it even more special is being able to celebrate this moment together with my daughter. That gives it an extra emotional value.

What achievement from the last 20 years makes you the proudest?
Emmy: One of the moments I’m most proud of was our first participation in Première Vision. That was when we were truly taken seriously within the international fashion industry; it felt like real recognition. Another proud moment was when we started sponsoring the Fashion Academy in Antwerp after being approached by Walter Van Beirendonck. That meant a lot to me, and it still does.

How important has the Labels & Things team been in achieving the company’s 20-year milestone, and how important will the team be for the years ahead?
Emmy: The team has been absolutely essential. Everything we’ve achieved has been a collective effort. Without the team, there is no Labels & Things. In fact, the majority of our team in Belgium and Asia has been with us for close to 10 years or more — something we’re very proud of.
That’s why we continue to invest in people, systems, and structure, so we can grow stronger together in the years ahead.

How did the idea for Labels & Things originally come to life? Why did you choose this name?
Emmy: I originally studied Chinese and later worked for a French company that was already very active in producing labels for the international fashion industry. During my studies in Taiwan and through my work experience, the idea grew to start my own label company. The name Labels & Things came very organically. We started with labels, but clients kept asking, “Can you also do this? Can you do that?” Over time, it naturally became more than just labels, hence Labels & Things.

What were the first products ever created?
Emmy: We started with woven labels and embroidered badges.

Did you ever imagine that the brand would reach a 20-year milestone?
Emmy: Honestly, no, not even in my wildest dreams. Of course, I hoped for it and worked very hard toward it, but when you start a company, you don’t think twenty years ahead. Time passes quickly when you truly love what you do, and suddenly you realize you’ve reached this milestone.

How did you feel when you realized it was the right moment for Sophie to take the lead in the business, while you remained an important guiding figure?
Emmy: It wasn’t something we formally planned, it simply happened. At first, it was a bit challenging, because change is never easy. But I quickly saw how Sophie was bringing more structure and professionalism to the company. That’s when I realized this was absolutely the right direction. Today, I’m very happy and incredibly proud of her.

What was it like growing up with a mother running a creative business?
Sophie: It was intense, and very special. As a child, it could be difficult because my mother was often busy with work. But her energy, passion, and positive approach to the fashion industry were incredibly inspiring. She fits this industry perfectly, always enthusiastic, a little bit crazy in the best possible way. That energy made everything more fun.

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How do you balance keeping your mother’s legacy alive while adding your own vision?
Sophie: Through constant communication. We share the same end goals, but sometimes we approach things differently. I tend to move quickly toward what I want to achieve, while my mother brings experience and perspective. Learning how to grow together, rather than individually, has been key.

Did you always want to be part of Labels & Things, or did that decision come later?
Sophie: While I was still a student, I started helping out at the company, first as a summer job. A turning point was traveling to China with my mother and seeing the teams there, how hard everyone worked and how much they genuinely cared about the company. That experience really stayed with me and made me want to be part of it.

What do you hope to achieve with Labels & Things in the coming years?
Sophie: Definitely growth, working with more international and inspiring clients and doing what we already do, but on a larger scale. We also want to move toward a more vertical business model, being involved in more stages of the production process. Overall, it’s about growth on every level: business, team, and personal growth.

How would you describe the experience of working together as mother and daughter?
Together: At times, it’s challenging, but above all, it’s a lot of fun. We know each other extremely well and constantly learn from one another.

In what ways do your strengths complement each other?
Emmy: My strengths are experience, market knowledge, product expertise, and sales.
Sophie: Mine lie more in structure, organization, and professionalization.
Together: That balance works well, one of us focuses more on external growth and markets, while the other strengthens the internal organization.

What do you admire most about one another?
Sophie: Her endless energy, positivity, and perseverance. She never gives up.
Emmy: Her vision, structure, and professional mindset. She’s taking the company to the next level, and I’m incredibly proud of that.

What dreams do you share for the future of the brand?
Together: We want Labels & Things to be a leading international partner in the fashion industry, a true one-stop shop where design, production, and logistics come together. When brands think of complex or creative solutions, we want Labels & Things to be the first name that comes to mind. Our goal is to give our clients complete peace of mind, so they can focus on what truly matters.

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Greetings, kisses & hugs and gingerbread ...

Valentin Lessner Labels Things collaboration 1
Valentin Lessner Labels Things collaboration 2
Valentin Lessner Labels Things collaboration 4
Valentin Lessner Labels Things collaboration 3

A sit down with Dolev Elron Labels Things

A sit down with Dolev Elron

“A small shift can restructure everything”

Dolev Elron is an Israeli-born, Stockholm-based designer whose work blends meticulous precision with a deeply personal sense of character. Shaped by his experience at Acne Studios, his collections reinterpret familiar garments, especially denim, through subtle disruptions, custom hardware, and a balance of analogue craft and digital experimentation.

Drawing from real people and everyday archetypes, Dolev creates pieces where small details carry powerful stories, and where casual wear transforms into a refined, evolving universe that is unmistakably his.

Q&A Dolev Elron for Labels & Things

What part of yourself shows up most clearly in your work?

I think the part of me that shows the most is how detail-driven I am. I’m an extremely detailed person, and that definitely comes through in my work. I believe those small touches transform a garment and make it truly special.

Do you also see that in your personal life?
It’s mostly a work thing, but of course I’m also quite organized in my personal life.
If you would ask my friends, they would probably say they recognize that same precision. They sometimes know me better than I know myself. And I think it makes sense, if you are meticulous at work, you tend to be structured in life too. I definitely am. At the same time, I’m trying to be a bit freer.

How has living in Stockholm influenced your creative rhythm or sensitivity?
A lot. I’ve learned so much working at Acne Studios, and naturally I’m influenced by the aesthetic there, especially the denim culture. 
In this collection, I was directly influenced by the city. Many pieces and characters are based on the people around me in Stockholm. The minimalism you find here also resonates with my own aesthetic, so it blended naturally into the collection.

Do you still use the same creative rhythm at Acne Studios, or is it very different from making your own collection?

I worked at Acne while developing my own collection, so they overlapped. They are different contexts, but both are part of me as a designer. My collection is very personal, while at Acne I work with as part of a team, though the way I approach design feels the same.

Is your way of working the same, or does it differ a lot?
I’ve learned so much at Acne, especially from working with different designers. It helped me grow. For example, I get inspiration from vintage garments, which we also explore at Acne. Ultimately, everything influences everything. I try to stay open to new methods that push me further.

In your first collection you used Photoshop and distortion. Did technology shape this collection as well?

Yes, but differently. The previous collection was very software-based. For this one, I didn’t want the software to limit me, so I approached it in a more analogue way; more sketching, more hands-on experimenting. Still, the final looks ended up having a digital feeling, which was intentional. Photoshop is one tool to redefine garments, this time, I wanted to explore more directions.

Does your creative process always start from a different angle?
This collection is still a continuation of the previous one, not analogue, but designed more analogically. I’m open to change. Fashion is about constant change anyway.

How did your experience at Hyères this year differ from last year’s win? Did you feel the pressure of presenting something new?

Of course it was stressful, but it also gave me extra motivation. Hyères is an incredible platform and I wanted to show my best work at this moment in time. I’m happy with what I presented. Sure, there are things I would improve, but that’s always the case.

Did materials like leather, elastic and metal influence your design decisions?

Those elements already exist in garments, that’s why I use them. A buckle belongs on a belt; I wanted to reinterpret that. That’s why I collaborated with Vania and Labels&Things, to create my own versions. For me, these details need to be special, because they shape the movement of the garment. If a piece needs elastic, I want to rethink what that elastic could be. Same with the denim patch on jeans, it’s familiar, but that’s exactly why it needs to be distinctive.

What role does denim play in shaping the narrative of your collection?
Denim is probably my favorite material, it surrounds both collections. I’m a denim guy. It’s what I wear, what I see, a key part of my life.

For a collection based on casual wear, denim is essential. It’s familiar, universal. And because it’s so familiar, it creates room for disruption. A small shift can restructure everything.

Do you always start your collections from a fabric?
Not really. It usually starts from an archetype, a character. For example, I wanted a biker look, so I tried to study that way of dressing. Or an American denim dude. That’s the starting point.

Do you always have people in your head while designing, or does it just flow?

The previous collection was more of a fantasy about certain characters. The latest one is more grounded in real people. Some pieces are directly influenced by people in my life. It made the collection more personal.

What did you learn while working with Labels&Things?
It was my first time developing something like this. I learned a lot about materials, trims, and hardware. With the buckle, for example, the challenge was figuring out how the bridge should fall. I didn’t construct it myself, but I learned a lot about buckle construction and how to rebuild one in a completely new way.

If you could summarize the collaboration in one word or emotion, what would it be?
Innovative and inspiring.

If the future were a fabric, what would it feel like?

Indigo-dyed denim, soft, worn-in, torn and mended, showing the passage of time.

What do you want to be when you grow up?

A creator.

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Greetings, kisses & hugs and gingerbread ...

Valentin Lessner Labels Things collaboration 1
Valentin Lessner Labels Things collaboration 2
Valentin Lessner Labels Things collaboration 4
Valentin Lessner Labels Things collaboration 3

DOLEV ELRON
GRAND PRIX OF THE JURY
39TH INTERNATIONAL FESTIVAL OF FASHION,
PHOTOGRAPHY, AND ACCESSORIES – HYÈRES


A sit down with Adrien Michel Labels Things Heres

A sit down with Adrien Michel

“This collection is the fortunate and unexpected encounter between stereotypical and
seemingly opposing wardrobes, from which I hope contemporary men will break free.”

Adrien Michel is a French designer hose work bridges the worlds of mountain and metropolis, blending technical precision with contemporary elegance. A graduate of La Cambre in Brussels and winner of the Le 19M Métiers d’Art prize at the 40th Hyères International Festival of Fashion and Photography, Adrien explores new forms of menswear through a dialogue between utility, geometry, and refined craftsmanship.

His collection “Outdoors Encounters” reimagines technical outdoor clothing as a language of modern masculinity, minimal, structures, and deeply functional. Inspired by designer Martina Gamper’s process-driven philosophy, Adrien develops hybrid silhouettes from a single pattern piece, minimizing waste while maximizing form. Rooted in both precision and emotion, his work captures a balance between natural verticality and urban density, refleting a vision of design that is as thoughtful as it is resilient.

Q&A Adrien Michel for Labels & Things

Your collection was born from a dialogue between mountains and cities. Where do you personally feel most at home, in the stillness of nature or the energy of the city?

That’s an interesting question. Honestly, both. I live mostly in the city and I really enjoy that lifestyle, but when I go back to my parents’ hometown in the mountains, it’s incredibly grounding. Even a weekend there gives me so much energy. So yes, the city feels like home, but returning to the mountains is essential for me. At the moment I’m still based in Brussels, though I’m looking for a new atelier, so things are quite open.

Do you want to stay where you are now, or are you considering moving?

I’d like to move, probably to Paris or Milan, depending on job opportunities. At the same time, I’m still working on several projects in Brussels, so I’ll always go back and forth between Paris and Brussels.

You often talk about balance: between utility and elegance, structure and comfort. How does that idea of balance show up in your daily life?

Functionality is essential for me. Every garment I have created purposefully placed pocket, sometimes a creative one, sometimes multiple. I work like that because functionality is very important also in my personal way to dress, I know exactly where I keep each object. That system gives me comfort and structure.
 Life as a designer is intense: long days, late nights. So moments for myself are crucial: running in the park, reading, simply being outside. Even the daily walk to school used to be a moment to breathe. When I no longer had that routine, I realized how important those ten minutes of fresh air actually were.

What connection do you see between Gamper’s exploration of variation within a fixed object and your own approach, generating multiple outdoor-inspired garments from a single pattern piece?

I spent a long time studying not only his work, but also his way of thinking. His project “100 Chairs in 100 Days” particularly inspired me – the idea of hybridation, of combining two typologies to create something new.
 That became the starting point for this collection. I asked myself: “what happens when different kinds of typology meet?”. The first reflexion was: “could a down jacket meet a trench?”. And so, to go further I asking myself: “how the technical winter sport garment can meet (or encounters) a classic contemporary menswear wardrobe?”. That question guided me toward the parka, anorak, down jacket, and so on – all translated through one shared component.

Why did you choose Gamper as an inspiration?
I’ve been fascinated by furniture design for years. When I was younger, I discovered the Bauhaus movement, which had a big impact on me. Since then I’ve kept exploring designers furniture, architect, interior design, object… all kind, and Gamper was someone whose work I saved long ago. For this collection, it simply felt like the right moment to transcribe his universe more deeply.

I can imagine that clothing first felt functional to you. What was the moment you realised fashion could be poetic as well?

It happened when I was young. I was very shy. One day I went shopping with my father and chose something that felt bold for me. The next day at school, people came up to me, talked to me, complimented me. It was the first time I noticed how clothing can open conversations, how it can change how people approach you and the real impact of the clothes on the society. That moment showed me the emotional power of clothes, and it stayed with me.

How did you then actually enter the fashion world as a designer?
It took time. I only started fashion and design studies around 23. Before that, I studied business management in France, but after graduating I knew immediately: this is not my path. I worked for a while at Smets Store, a luxury boutique in Luxembourg. Being surrounded by fashion confirmed that this was where I wanted to be — but not as a salesperson. I wanted to create. So I moved to Brussels to study fashion design, and I’ve been here ever since. It was absolutely the right decision.

At that point, did you already dream of starting your own brand, or working for a house?

I had no idea. My only motivation was to learn how to make a garment. My grandmother was a seamstress and taught me the basics before I moved to Brussels. That really sparked everything. Whether I will start my own brand or join a house, I’ll see where life takes me. The important thing is to create.

The title ‘Outdoor Encounters’ suggests discovery. What did you discover about yourself through this project?

It was my first time working outside the structure of school. I had to create my own work environment, rely on myself. That was challenging. It was also the first time I worked with people from different fields and different countries at the same times. I had to learn to communicate clearly, to trust others, to delegate. That was a major learning experience.

Winning Le 19M Métiers d’Art Prize comes with significant support. How do you see it impacting your creative process or professional journey?

First, I really hope to work again with Atelier de Verneuil. The team was incredibly kind, talented, and inspiring. I even spent two days in the atelier to help create one of the bags myself, an amazing experience.
 I might focus more on accessories for a while, though that could change. What matters most is discovering new métiers d’art, new techniques, new people. The budget goes fast in such ateliers, but I want to explore as much as I can.

With your collections, do you always search for new fabrics, techniques, or innovations?

Always. Early in the process I think about materials, fabric manipulations, construction details, colours… Sometimes a design completely changes because I discover a new technique or textile. That evolution is part of my process.

Isn’t that difficult, considering how fast the fashion industry moves?

It can be. Especially when I work alone. This year one of my friends work with me (S/o to him), which made it easier to think from different angles. But innovation takes time, and time is limited. Still, research moments are where I learn the most, even if I can’t explore everything at once.

We worked together on the cap, metal endings, the shoe bag and smaller details that reflect your world of utility and refinement. What made you choose these specific elements?

The trench strap became a key element of the collection — almost a red thread. It appears everywhere, so I wanted the metal hardware to feel personal and unique. We didn’t have time to finish the buckle, but we developed the metal endings, which gave the strap a new identity. Designing the cap with you felt natural too. I knew you had the technical expertise, and I wanted to learn. I couldn’t produce a high-quality cap on my own, so collaborating made perfect sense.

How do collaborations like ours push a designer’s boundaries?
Because they expose you to new knowledge. You and Vania introduced techniques from the factory that I had never seen before. Without the collaboration, I wouldn’t have discovered them.
Working with others forces you to think differently, to learn more, to welcome advice. It expands your world.

If our collaboration were a material or texture, what would it be?

Metal, without hesitation. We spent so much time developing the metal pieces. They really represent our collaboration.

What do you want to be when you grow up?
Right now, I dream of being a fashion designer — and maybe I already am one. But in this world you have to fight every day, keep learning, keep creating. Maybe one day I’ll design furniture like Gamper or something different from Fashion. But a part of me will always belong to fashion.

Adrien Michel Colab Labels Things
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Greetings, kisses & hugs and gingerbread ...

Valentin Lessner Labels Things collaboration 1
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ADRIEN MICHEL
LE 19M DES MÉTIERS D’ART
40TH INTERNATIONAL FESTIVAL OF FASHION,
PHOTOGRAPHY, AND ACCESSORIES – HYÈRES


A sit down with Lucas Emilio Brunner Labels Things

A sit down with Lucas Emilio Brunner

“Details are everything.
They ground an idea into reality. Sometimes the smallest detail becomes the spark that leads to an entire garment.”

Lucas Emilio Brunner is a Swiss-Chilean designer celebrated for his inventive, playful approach to menswear and his ability to turn everyday objects into poetic design statements.
A graduate of the École Nationale Supérieure des Arts Visuels de La Cambre in Brussels, Brunner merges conceptual curiosity with technical precision, crafting garments that explore the balance between fragility and structure.
His award-winning collection “À Bout de Souffle” dissects the world of balloons and instrument stands, reimagining their forms into a distinctive Ivy League- inspired wardrobe, light, tactile, and charged with emotion.
Having worked with houses such as Germanier, Palomo Spain, and Maison Margiela, Brunner continues to build a universe where joy meets craftsmanship, and where even the simplest knot or button tells a story of transformation and connection.

Q&A Lucas Emilio Brunner for Labels & Things

Your work plays a lot with contrast: soft vs. structured, fragile vs. solid. Do you think that balance also shows up in who you are?
I love that you notice that!
Doing a collection is very just an excuse to try as many things as possible and study the thing that tickles me at that moment. I love free draping as much as I like tailoring. I love balloon art as much as I like patterning. Those contrasts are simply the summary of those experimentations, and the different outcomes just happen to live simultaneously in the same body of work.

You often turn everyday things into something magical. Are you someone who’s always observing?
Definitely, it’s amazing how complex and inventive all of the stuff surrounding is. Even the most overlooked tiny cheap object is the result of centuries of fails and attempts. We live among the work of unknown geniuses and it’s beautiful to think how much we’ve perfected the early tools like baskets and shaped stones.
There’s something quite overwhelming at times, a similar feeling to when you don’t know what to pick at the buffet, but at the same time everything feels like a playground if you are a curious soul.

When you start a new piece, do you follow an idea in your head or just let your hands and materials lead the way?
It always start with a strong and challenging idea. It usually takes a bit of time to get THE idea that would lead the whole research. The rest of the collection is usually a play around the same motive. I start with a rough idea of what I want to achieve, and the rest of the process is solution finding and execution. That obviously comes with a big amount of free draping and accidents, but they happen within limits that are already established

How was your experience at the Hyères festival? Can you tell us a bit about the atmosphere, the other artists, and what made this moment special for you?
It’s a crazy adventure, really fun and intense. You spent 10 days with fellow fashion designers and you have all those different appointments and crazy schedule in this idyllic South of France town. I don’t think there is a single similar experience anywhere in the world, like a lighthearted fashion bootcamp.

What does it mean to you to have won the Hyères festival, and how do you see this victory influencing your future plans or career?
It’s definitely the biggest step in my career as well as the highest compliment one can receive as a young fashion designer freshly graduated. I’m not a brand, all I do is tiny scale and still the collection convinced this impressive jury, only Hyères can offer such a platform. I see this prize as a push, a validation to be more ambitious. I also gives me the opportunity to present another collection, which is the best in terms of learning experience.

The pieces we made together (he buttons, buckles, labels) they’re small but full of character. What do details like that mean to you in your process?
Details are everything ! They are what grounds an idea into the reality of clothes. Great ideas are just theoretical, what makes good design is when that idea is thoughtfully and creatively executed.
I wanted to bring the balloon concept into the smallest objects you can find in clothing (Buttons, belt buckles etc). Sometimes an idea can start with a small detail. The way the balloon holder buttons worked lead me to a certain typology of garments and finally lead to an entire piece in the collection.

When you think back to our collaboration, what’s the first image or feeling that comes to mind?
The back and forth with the team. Getting new ideas is a one thing but then being able to share it and explain how you want the pieces to be is very different. I had an amazing time working on these projects together and learned a lot about team work. The moment I got the pieces in my hands, I was beyond excited, and amazed on how all took form.

What makes a collaboration exciting for you? Is it the exchange of ideas, the shared obsession over details, or something else entirely?
I think collaborations are successful when we both have the opportunity to learn from each other. It’s amazing when both parts have respect for the other’s craft and by joining forces we push a common project way further. The collaboration we did together really added a layer of desirability to the collection, that I would have not being able to do by myself.

If you had to describe our collab as a texture or materials, what would it be?
Ready-mades and Facsimiles! From very early on I was amazed by the variety of techniques that Labels and Things can propose. I thought it would be funny to translate all those balloons into metal or felt, trying to create a visual pun by « simply » changing the weight of these objects.

Your work feels joyful and a bit mischievous at times. How do you keep that sense of fun alive when creating?
Humour is a tricky discipline. There’s an edge that one has to find, it’s like putting something where it should not belong, and the imbalance creates something that is either grotesque or beautiful, like a tangent surprise that feels good. That’s definitely what I try to reach. I don’t feel shame in doing frivolous things. There’s times in the process of a collection that lead to hysterical laughter and that’s usually a very good sign.

You’ve got roots in both Switzerland and Chile. Do you feel those two worlds mixing in your ways of seeing or designing?
Of course ! A lot of my references naturally come from those two different landscapes. Switzerland has a long tradition of functionality in design, think of the Helvetica font type. It’s been used everywhere in the world, almost being the default font for branding, but the actual design of the letters is very intricate and creative. This is something I respect deeply in Swiss culture, the humility to let your work speak more than yourself. Chilean culture comes from a blend of European and Indigenous influences. It has been deeply impacted by series of political shake-ups, while always remaining respectful to its traditions. That lead artists to create deeply grounded work with a whimsy and magical tones, reminiscent of mythological stories.

If one of your garments could talk to the person wearing it, what do you think it would say?
A private joke, for the sake of privacy, I can’t share it with you unfortunately :/

What do you want to be when you grow up?
A magician !!

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Greetings, kisses & hugs and gingerbread ...

Valentin Lessner Labels Things collaboration 1
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LUCAS EMILIO BRUNNER
GRAND PRIX OF THE JURY
40TH INTERNATIONAL FESTIVAL OF FASHION,
PHOTOGRAPHY, AND ACCESSORIES – HYÈRES


Hyères Labels things 2025

Hyères Festival: 40th Edition

Hyères Festival 2025
40 Years of Talent, Craft, and Creativity

This year, Villa Noailles in Hyères hosted the 40th edition of the International Festival of Fashion, Photography, and Accessories, celebrating 40 years of creativity and innovation, an incredible milestone in the festival’s history. Over three days, emerging designers, photographers, and accessory creators showed us why this festival is still one of the most exciting platforms for new talent.

New leadership, Familiar Energy

With Hugo Lucchino stepping in as the new director, the festival struck a beautiful balance between continuity and renewal. The Villa itself has not been affected by the new art direction, its iconic setting, the thoughtful layout of the exhibitions, and the overall rhythm of the spaces remained just as refined and inspiring as ever. Both the jury and the finalists across all competitions fully met expectations, reaffirming the festival’s reputation for excellence.

This year’s fashion jury, led by Jean-Charles de Castelbajac, brought an extra touch of creativity and charisma. Throughout the event, he delighted guests by signing his signature book and even sketching spontaneous drawings during the prize ceremony, on a lady’s back and on a T-shirt. He also designed the festival’s vibrant sun motif, seen on the giveaway bags, flags, and T-shirts, a joyful symbol of this year’s energy.

Fashion: Playful, Precise, and Personal

Fashion was full of surprises this year, and we were especially proud to work closely with some standout designers. Lucas Emilio Brunner, winner of the Grand Prix Jury Mode, absolutely captivated us with a collection that was both playful and exquisitely refined. We were proud to support him and thrilled to see his collection “ A Bout of Souffle” take home the top prize. His show felt like a joyful celebration of imagination: the way he reinterpreted the concept of the balloon through shapes, textures, and movement was simply breathtaking. We fully trust his vision and can’t wait to see where his imagination will take him next.

Lucas Emilio Brunner

Price Winner
GRAND PRIX OF THE JURY 40TH INTERNATIONAL FESTIVAL OF FASHION, PHOTOGRAPHY, AND ACCESSORIES – HYÈRES

Adrien Michel

Price Winner
LE 19M DES MÉTIERS D’ART 40TH INTERNATIONAL FESTIVAL OF FASHION, PHOTOGRAPHY, AND ACCESSORIES – HYÈRES

Adrien Michel, winner of the 19M des Métiers d’Art, impressed us with his collection “Outdoor Encounters” — a meeting between a sporty, technical wardrobe inspired by the mountains and a contemporary men’s wardrobe, expressed through bold volumes and striking geometries. We were particularly struck by the precision of his craftsmanship and proud to have contributed to his success with a few select pieces.

Elron Dolev, last year’s winner, presented his second collection. We were thrilled seeing how his new collection evolved from his debut was incredibly rewarding. The show conveyed a strong sense of growth and confidence, blending creativity with a refined, personal vision.

Among these two amazing winners, we were particularly struck by two other designers during last Friday night’s fashion show. Our Lebanese designer Youssef Zogheib presented a stunning collection inspired by the armies of the Second World War, featuring well-structured coats with military influences and bold, strong accessories—an impressive vision that earned him the Public Prize.
Vanessa Schreiner impressed with her sustainable vision, with her inventive idea to upcycling of umbrellas into a stylish, wearable women’s collection, a concept that truly stood out, even if it wasn’t recognized by the jury. The runway offered many memorable moments, and we were thrilled to see so much creativity and talent on display.

Photography and Accessories

In photography, while the main prize went to Noémie Ninot we were especially drawn to Yama Ndiaye’s work, which stood out for its sensitivity, visual precision, and strong narrative. His series truly captured our attention and left a lasting impression among the many talented photographers showcased at the festival.

In accessories, sponsored by Hermès, the Grand Prix went to Amaury Darras for his remarkable work in woodcraft, while the Hermès Fashion Accessories Prize was awarded to Luisa Oliveira for her innovative and skillful approach to fashion accessories. The public prize went to Alyssa Cartaut for her inventive cushion shoes. For us, Kays Mass truly stood out, impressing with a collection that perfectly blended memory, concept, and craftsmanship, a thoughtful and inspiring presentation that left a lasting impression.

Shows and Atmosphere

The festival offered a rich mix of experiences across the Villa. On the second night, all finalists from the fashion section presented their collections in a lively runway show, full of energy and creativity. Throughout the Villa, exhibitions and workshops, such as the one hosted by La Cage, provided additional moments for discovery and engagement, offering insight into the work and process of both past and current talents.

La Cage Hyères Festival 2025 labels things

Looking Back and Forward

The 40th edition of Hyères once again thrilled us from start to finish. Being part of this vibrant celebration of creativity never lets us down, and we are proud to support and witness the growth of new designers. From the innovative collections to the inspiring energy throughout the Villa, the festival reminded us why we love being part of this journey, and why we will continue to champion emerging talent in the years to come.

#Runway

#Photography

#Accessories

#Art

#Accessories - nascosto per dida sotto

labels things accessories Hyeres 2
Finalist Accesorries Louise Lei Wang
labels things accessories Hyeres 1
Finalist Accessories Justin Gevas

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Hyères Festival: 39th Edition

Belgian Brilliance and Denim Dreams at Hyères 2024

Every October, the sleepy seaside town of Hyères transforms into the ultimate playground for fashion, photography, and accessories. For its 39th edition, the International Festival of Fashion, Photography and Accessories once again took over the modernist Villa Noailles from October 10-13, 2024.
Picture Mediterranean sun, experimental silhouettes, and late-night parties in abandoned swimming pools (yes, really) – four days buzzing with pure creativity energy. This year’s edition, under the eye of Nicolas Di Felice (Artistic Director of Courrèges), did what Hyères does best: spotlight the next generation of talent while reminding the industry that freedom, diversity, and sustainability aren’t buzzwords- they’re essentials.

Header articolo 38 heres

Hyères Hall of Fame

The festival stage has launched countless careers, and 2024 was no exception. This year, the spotlight fell on two names that left an undeniable mark on the Villa Noailles runway.

From Israel, Dolev Elron claimed the Grand Prix du Jury Première Vision with a denim-driven collection full of round seams, soft edges, and sculptural energy. Denim might be the world’s most familiar fabric, but Elron gave it new emotional weight. As he put it “This material carries time and memory.” His pieces turned a classic fabric into something poetic, playful, and utterly modern.

And then there was Belgium – the powerhouse of this edition. Romain Bichot was without doubt one of the stars of the festival. His daring corset- mattress dresses won him nog one but two major prizes: the Le 19M Métiers d’Art Prize and the L’Aterlier des Matières Prize. We’re especially proud of this one, because we had the privilege to collaborate with Romain on his winning collection. Together we developed the earrings, keychains and buckles that completed his bold silhouettes. Seeing those details shine on the Hyères runway – and then watching him walk away with double recognition – was a moment we’ll never forget.

Romain Bichot

Price Winner
THE 19M MÉTIERS D’ARTS AND L’ATELIER DES MATIÈRES /39TH INTERNATIONAL FESTIVAL OF FASHION, PHOTOGRAPHY, AND ACCESSORIES – HYÈRES

Alongside him, La Cage also made it to the finals of this 39th edition, showcasing their singular vision on the Villa Noailles stage. For their collection, we were honored to create the caps that crowned their looks – another detail moment we’re especially proud of.

And Hyères wouldn’t be Hyères without its tradition: every year, the previous edition’s winner returns to present a brand-new collection. In 2024, that spotlight belonged to Igor Dieryck, who came back after his big win in 2023. Just like last year, we had the joy of collaborating with Igor this time on his new collection that once again confirmed his place as one of Belgium’s brightest voices.

Riviera Nights, Runway Lights

Yes, the awards matter. Yes, the collections inspire. But Hyères is also about the atmosphere. Dinners under the stars at Lido Beach, exhibitions at Villa Romaine, and even a Courrèges designed nightclub inside an abandoned pool – this is where art and fun collide. And the setting? Villa Noailles, celebrating its 100th year, still feels as fresh, daring, and avantyard as the designers it hosts.

Continuing the Legacy

On the verge of its 40th anniversary, the festival continues to be a mirror of its time. Freedom, diversity, and sustainability are woven into the DNA of the new generation of creatives. Seeing voices like Romain Bichot, La Cage, and Igor Dieryck shine reminds us what Hyères is truly about: a living circle of imagination where designers, artisans, and partners come together to shape what fashion can become – and being part of that shared journey is a source of true pride and inspiration.

#Runway

#Photography

#Accessories

#Art

#Accessories - nascosto per dida sotto

labels things accessories Hyeres 2
Finalist Accesorries Louise Lei Wang
labels things accessories Hyeres 1
Finalist Accessories Justin Gevas