"I'm fascinated by the way customs, rituals, and visual languages are passed down through generations."

Fashion designer Nadav Perlman approaches fashion as a form of storytelling. Based in Antwerp, his multidisciplinary practice brings together fashion, film and performance, drawing inspiration from cultural heritage, found imagery and craftsmanship. Rather than following the industry’s relentless pace, Perlman creates collections with intention, placing authenticity and artisanal excellence at the heart of his work. In this interview, he reflects on his creative process, his collaboration with Labels & Things, and the importance of staying true to his vision.

Q&A Nadav Perlman for Labels & Things

Was this your very first collaboration with another company?
On this scale, I think so. I had worked with other people before, like a shoemaker, and someone who worked with metal, small things like that with a business. But this was the first time on this scale, and it was really nice. I think what’s so cool about Labels & Things like that is that they really open your horizon about what’s possible. It’s genuinely inspiring as a designer to come and look at all the sample books.

I spent a whole day going through all those amazing books. So much fun. I understand that a lot of people find it very overwhelming, because you have this idea of “okay, let’s make a label,” and then you see all the options and it’s like, “ah.” Actually, when we had to make the label, that was the most overwhelming part, because when you’re going for one specific thing and there are so many different options. In school I made some enamel pieces with them, more jewelry and hardware. But later, when we made the brand label, that was really overwhelming. In the end we went for something very classic, but beautifully made. That was cool.

How did you get started in fashion? Was it something that began in your childhood?
Yes, when I was twelve. It actually came from music. I loved different emo bands and was really a little emo kid, and I think that’s how I got into dressing up and style in general. At some point I remember realizing this is what I want to do. My parents put me in touch with a woman in my village who could sew, and she gave me some sewing lessons. Once a week I’d go to her and she taught me to make a hoodie, make trousers. That’s how it started.

How was your experience at the academy?
It was very tough, but amazing. I learned so much about myself and discovered who I am during that period. I arrived when I was 19. I think that’s exactly the age when you really form your identity, and I think I grew as a designer and as a person hand in hand — the more I got to know myself, the more I got to know my [design] language. It was an incredible, truly life changing experience. I wouldn’t trade it for anything. With all the hardships, and with everything that maybe could have been different or is different at the academy now, I’m really grateful for this experience. It was truly inspiring and it also made me strong. And it proved to me that I can do anything.

What was your path after graduating, did you always know you wanted to start your own brand?
No. It wasn’t really about starting a brand, more that during my time at the academy I organically discovered my own practice, quite autonomous. Not autonomous in the sense of doing it alone, but I found my place as a director. I also discovered my interest in cinema and performance art, and my approach to fashion, which was already very specific at school. Then in the master’s I really allowed myself to do exactly what I wanted, very theatrical, very narrative with clothing, not very wearable. When we finished the collection I looked back at it and thought, “I don’t really think I can apply for a job at a fashion house with this.” And then I saw the kind of life my colleagues in Paris were living when they were just starting out in the industry, and I realized that wasn’t exactly what I had studied for or what I wanted to do. So I realized I wanted to develop my own practice in some way, this was also partly why I stayed in Antwerp.

How does your design process begin?
Always with images and films. I’m always collecting images, it’s a constant search for visual material, but not only visual, it can come in other forms too. But it eventually crystallizes into an image, and I do this very intuitively. Usually when I see something that catches my eye, I photograph it or save it in my folders. And every now and then I go back through this material I’ve collected, and I usually realize there’s a common thread running through everything, a feeling that holds it together. And then that develops into the concept of the collection. Meditation is also a big part of my creative process, I meditate a lot on these images, and a lot of connections come up through that. And then I can show you, I make these kinds of books that I call visual poems. It’s always something like two images next to each other, in a certain order, and that tells, in a certain way, the story or the intention behind the collection. This idea comes before we really start developing it, and then it grows into a collection.

Nadav Perlman with labels and thingsfestival3

Where do your images come from?
They come from everywhere. None of the images are photographs I took myself. I mainly work with found photography, images that resonate with me because they are connected to cultural heritage, human history, and traditions from different communities. I’m fascinated by the way customs, rituals, and visual languages are passed down through generations, constantly evolving while carrying traces of the past.

Do you make these books for every collection? Is it one book, or several?
Usually it’s one, as a starting point, and then of course we eventually make the collection book. They start scattered on a board, and then eventually come together in this little booklet. It’s nice to have.

Is every book different? Do you see a common thread?
Of course you see a common thread, some images repeat. Actually I don’t think anything really comes back from previous collections in this one, but in the previous three books I made, there were images that kept coming back again and again, because in some way they’re still inspiring and still an important part of my search.

How do you think your background has shaped the way you create?
Definitely. I grew up in a place where many different religions come together and live side by side, so my cultural landscape is very diverse. The fact that all of this coexisted in some way really left something in me. I also grew up with a lot of objects from the East in my house, because my father traveled a lot, and I think this also became an important addition and fascination with objects, objects that carry meaning in a certain way.

Which emotions drive your creativity the most?
A longing for beauty, I think. I think it’s always about beauty and pain, how they go hand in hand and how they’re an inevitable part of the human condition.

Nadav Perlman with labels and things22
Nadav Perlman with labels and things 1

Which part of the creative process do you find the most challenging or the most exciting?
One of the things I love about fashion, and it’s also immediately the challenge in it, is that it asks you to be both an artist and a producer. There’s always that tension between the fact that it’s a business and that it’s an artistic discipline. I think that tension can give you a lot of drive, it really pushes you to create, and also to make something that interacts with the world we live in in a very real way. It’s not just sitting in a gallery, it has to have a place within people’s lives, it has to exist in this capitalist world where people have to buy the clothes and live in them. So that tension between it being both an artistic discipline and a business, I find that really challenging, but also really exciting.

How do you feel about the fast pace of the industry versus the meaning of craftsmanship? Do you want to hold on to that?
Absolutely. Preserving craftsmanship is essential to me, it was one of the main reasons I started doing this in the first place. If I were to let that go, the work would lose its meaning. It’s important to stay true to your vision and create objects that genuinely reflect your values and passion. If that means slowing down the pace, then I’m willing to do so. At the moment, because the company is still relatively small, I have the freedom to work on my own terms. Whether that remains possible as the brand grows is something only time will tell.

Is there something you’re really proud of that many people don’t notice?
It’s not so much about pride, but I’m really happy and humbled by the fact that I never studied cinema, performance, or theatre-making, and yet I have a huge fascination for those media, and a strong desire to express myself or create within them. Every time I propose a performance or a film and I feel it really touched someone, or that it evoked something in someone, even though I might lack the academic or professional skills, I’m really glad that I can just follow my intuition and my experience, and collaborate with people who inspire me to create something that has real meaning for an audience. That’s what I’m proud of, I think, that it still comes through, even without formal training in those fields.

Nadav Perlman with labels and thingsfestival6

If you had to sum up our collaboration in one sentence or one emotion, what would that be?
Really inspiring, of course, and also truly heartwarming. I feel like the people at the company are themselves, it’s like a family, and they love what they do and are so enthusiastic about sharing it. So yes, both things: inspiring and heartwarming, and really a fitting tone for a fashion company.

What was one unexpected benefit you got from working with labels & Things?
Well, learning so much about craftsmanship, about techniques. You’d expect that you arrive, see all the possibilities, point to the one you want, and voilà, you get the invoice and it’s done. But there’s so much knowledge you pick up around this or that possibility, this material, this technique, you also understand where things are made. Here they specialize in this, in India they specialize in that, in Italy, you know. So yes, so much knowledge. I’ve learned a lot from working with Labels and Things. It’s really nice.

If you had the chance to go back and change something about your first collaboration with us, would you, or would you keep everything as it was?
No, I’d keep it. It was a beautiful learning experience. We made some really beautiful things together. I still have a few of the leftover scraps, which I really keep as a memory of that moment. So no, I wouldn’t change it.

What do you want to be when you grow up?
When I retire from fashion, I’d like to make films, full time, really. And maybe also become a yoga teacher. Or to be able to learn and teach something that, like art but in a different way, can give people and myself meaning and wisdom.

NADAV PERLMAN
WINNER OF LABELS & THINGS
2019 AWARD AT THE ROYAL ACADEMY
OF FINE ARTS ANTWERP
MASTER COLLECTIONS

Lucas Emilio Brunner Labels Things 2
Lucas Emilio Brunner Labels Things 1
Lucas Emilio Brunner Labels Things
Lucas Emilio Brunner Labels Things 4

Greetings, kisses & hugs and gingerbread ...

Valentin Lessner Labels Things collaboration 1
Valentin Lessner Labels Things collaboration 2
Valentin Lessner Labels Things collaboration 4
Valentin Lessner Labels Things collaboration 3